The concept of interactive storytelling isn't new. It has roots in ancient oral traditions where storytellers would adapt their tales based on audience reactions. In literature, interactive novels gained popularity with the “Choose Your Own Adventure” books in the 1970s and 1980s, captivating readers by allowing them to control the narrative.

Timeline:

• Ancient Storytelling: Oral narratives that changed with each telling.
• 1970s-1980s: Emergence of CYOA books, making interactive stories mainstream.
• 1990s-2000s: Text-based adventure games and interactive fiction on computers.
• Present Day: Digital platforms and apps like AdventureBuildr enable complex interactive novels with multimedia elements.

Reasoning Behind Popularity:

The appeal of interactive novels lies in their ability to offer personalized experiences. They cater to the human desire for agency and exploration, allowing readers to see the consequences of their choices in a safe and engaging environment.